NYPD Twitter campaign backfires in a big way

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I'm pretty surprised NYPD didn't moderate the tweets before making them public. And, now with everyone taking cell phone video of everything NYPD does, it will serve as a platform for controversy if not handled properly.

(CNN) -- It's hard to imagine how the campaign could have gone more wrong from the perspective of police.

The New York City Police Department on Tuesday asked folks on Twitter to post photos with its officers, using the hashtag #myNYPD.

The response was swift -- and overwhelmingly negative.

http://www.cnn.com/2014/04/22/tech/nypd-twitter-fail/