My department was trash talked by members of a neighboring FD on Facebook recently, because we were assigned to an alarm card in their district, outside of the city limits.. The situation was like this: dispatcher thought the alarm location was in the city limits, so the city was dispatched 1st due. Only once the city was near and realized it was a county fire, they notified dispatch and began operating. My volunteer department received the alarm and was second due because we could make a faster response due to road conditions, although the other volly department was officially assigned the area. We called them for tanker support and they bashed us online for encroachment. Our chiefs advised us later to not post responses online, as the chief from the other department informed mine that since we can respond faster, to go ahead and continue that activity in that part of the county. I agree with what my chiefs were implying, that professionalism on social networks is key to maintaining the image of the department.