And what if it was in Brazil, or California, or France, or Russia, then, when its not "so close to home" would it be ok? So someone who views from Brazil, or France sees said picture, and recognizes it, does that make it "inappropriate"? Or is it just because its "close to home here", and some people recognize it, its wrong? Or is it just that people hate bad press for doing something stupid? Its time the fire service mans up and admits when it does things wrong instead of crying "bashing" or anything else of the sort, but that should not lead to beating a dead horse. Yup, they did something wrong, admit it, and try and save face.