I am reading this thread chuckling a little at the irony of this thread on this website in particular. I think post pictures and videos can be a valuable recruiting/public relations tool. That being said careful selection of pictures and footage is very important. A few years ago my department posted a video that included a POV response nothing was done wrong in the video and actually the response was quite professional and safe however the driver was not aware the rear seat rider was filming and asked the footage be removed ultimately the video was edited and reposted on our web site but a new department policy was created that requires permission of the both the board of commissioners and the apparatus operator. My departments web site has a number of responsible members who have final say in content published on our web site a very good idea to have a few people with good discretion saying what sees the light of day on your departments web site. There is however no control over what happens when the public is involved every fire i have been to has its share of buffs and dog walkers taking pictures and video that the department has no control over. So the long and short of it is do the right thing and you have little to worry about do the wrong thing wind up on firefighter close calls or the witness stand